Remote Copywriter Jobs
Copywriting may as well be one of the most underrated fields of work on the internet since that’s where it is mostly used and benefited from. Copywriting is the art and science that goes behind the writing that’s purposed to be used on the Internet, ads, promotional materials, and more.
A successful copywriter is one who can write copy that is persuasive and that succeeds in convincing people to take action. Whether they read, heard, or watched those words being said. A lot of companies count on that copy to make sure their prospective customers become paying one, and doing so is not as easy as it may sound.
Copywriting is just like hiring a salesman to reach out to your customers on your behalf. But instead of contacting one prospective customer at a time, a copywriter helps you get to them all at once when they read the copy on your website, ad, or anywhere you might use that copy.
The reason copywriting is so underrated isn’t because writing is very difficult. It is, but not to the point that it’s impossible. What makes this job difficult is the fact there is a lot more than just writing that goes into it.
Content marketing, SEO (Search Engine Optimization), design, and even growth hacking all go into the process of marketing a product. What makes copywriting so important is that it is the mechanism, or the art form, that glues everything together and make it make sense. The better the copy you have the more understandable your marketing campaigns are going to be.
The better your copy is, the more readers you are going to convert, which from a marketing perspective, is the most important part of a business.
We’ve already mentioned that there is a lot that goes into copywriting, and we’ll discuss each and every step of how successful copy is made.
1. Understand the Product
Before you even go into the process of producing compelling copy, you need to understand what you’re writing about in the first place. For this, your copywriters need a long comprehensive session in which they will get to know your product, its ups and downs, and which parts of the product are most compelling.
David Olgilvy, one of the world’s most renowned copywriters spent 3 weeks getting to know a product before writing a single word about it, which may seem like a lot of work but is actually just enough to get something perfectly right. As a result, he came up with a winning concept for a very famous Rolls Royce ad.
His headline read as follows: “At 60 miles an hour the loudest noise n this Rolls-Royce comes from the electric clock”. It was thanks to the copywriter’s dedication that he was able to notice such detail that he later used in the campaign.
This example shows exactly how important it is to study the product way before you write a single word about it, you might miss out on something that is revolutionarily important if you don’t.
2. Answer Some Questions About Your Product
Answering the following questions about your product will help you identify its strong points and how to best describe it.
There is a total of 5 questions you need to answer, and they go as follows:
How would you describe your product?
What’s special about your product?
What’s the main benefit your product provides?
What pain does it relieve?
What features does your product have? And what benefit does each of them?
3. Understand Your Audience
Once you’ve got these questions answered, it’s time you moved to understand your customer and readership bases.
The way you write your copy needs to be different depending on who you are writing for. Writing for an audience of teenagers isn’t the same as writing for senior citizens. The people’s needs, gender, social class, and many other factors go into how you shape your copy.
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